Skip to content

On Gestalt Common Fate principle

The principle of Common Fate states that elements that are moving together tend to be perceived as a unified group.

Let’s see the following example:

aquarium (b&w) by wavegrower

And now, let’s see this principle in action in an interactive data graphic I developed with Microsoft Excel:

Inspired by the works of Hans Rosling, Jorge Camoes, and Robert Mundigl, I present to you an example of connected scatter plot depicting the life expectancies and fertility rates of 201 countries in 64 years. The big picture and the main takeaway here is that we are living longer but our families are smaller…

If you would like the workbook file, you can download it from here, under the section of 039: Tailhead Time Series. Enjoy.

Last, but not least, let’s see previous example again but now with some groovy House & Techno music.

 

And that’s it for today. I had to re-learn this Gestalt principle for a private class on data visualization for a client.

See you tomorrow.